Bringing the good news of the gospel, eternal life and God’s kingdom of love, to those who are stuck in their sins


Reaching people stuck in their sins without God is perhaps the most urgent and beautiful task entrusted to us. Salvation is not just escape from sin and death—it is entrance into life with God, a life that begins now and is fulfilled in eternity. Everyone who comes to Christ will experience the fullness of joy and reward in heaven. To help someone cross that threshold is to participate in the Father’s greatest desire.

Scripture speaks of the “lost” not as worthless, but as precious sheep who have strayed. Jesus said He came “to seek and to save that which was lost” (Luke 19:10). To be unsaved is not simply to be neutral; it is to remain in darkness when the light has already come. Yet even here, Jesus makes clear that He did not come to condemn the world, but to save it (John 3:17). When we spread his good news, we help give God a chance to save them, and bring them from sin and death, to a life of love and eternal life.

The Father’s Will

When Jesus was asked about food, He said, “My food is to do the will of Him who sent me and to finish His work” (John 4:34). And what is that work? To gather the unsaved, to bring them into the Father’s house. He told His disciples, “The fields are ripe for harvest, but the laborers are few” (John 4:35). There is no shortage of people longing for hope—there is only a shortage of workers willing to go.

Engaging the World, Not Withdrawing

  1. Don’t assume disinterest. Every human heart carries a God-shaped void, even if hidden beneath distractions or defenses. People may not admit it, but deep down they long for meaning, love, and truth.
  2. Don’t prioritize your comfort. The harvest requires labor, and labor is not always convenient. Comfort is secondary to calling.
  3. Don’t assume endless time. We live in a time of grace, but windows of openness can close quickly. Paul wrote, “Now is the day of salvation” (2 Corinthians 6:2). Sometimes the difference between a soul lost and saved is whether they hear the message in time.

How Do We Reach Them?

  1. Go to them. Don’t wait for the unsaved to stumble into church; meet them in their world as Jesus did when He sat with tax collectors and sinners.
  2. Encourage them. Paul taught, “Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up” (Ephesians 4:29). Don’t argue or belittle. Instead, listen for their need and offer encouragement. Sometimes, yes, you must “shake the dust off your feet” (Matthew 10:14), but most of the time the task is to plant seeds gently.
  3. Invite them. Jesus said, “Others have done the hard work, and you have reaped the benefits of their labor” (John 4:38). You may not be the one to plant the seed, but you may be the one to invite someone into the harvest.
  4. Serve them. Love demonstrated through service often speaks louder than words. Jesus washed His disciples’ feet and told them to do likewise (John 13:14-15). Acts of kindness open hearts to the message.

The Good News in Its Essence

God allows people of goodwill to go far, but only in Christ do they find the fullness of truth. The gospel is not about condemnation but liberation: to set captives free, to heal the brokenhearted, to save from sin and death, and to give eternal hope (Luke 4:18). This is why it is called good news.

Insights from NDEs

Near-death experiences often confirm this longing. Many describe standing before a Presence of pure love, where they see that life’s meaning is rooted in love for God and love for others. They often return with urgency: that what matters most is helping others find the light. Some experiencers even testify that they were shown people who had yet to encounter God’s love, and they were sent back to be a witness. In this sense, NDEs echo Jesus’ own words: the Father’s will is to bring His children home.


Conclusion

Reaching the unsaved is not just one ministry among many—it is the beating heart of God’s mission. It is our privilege to join in this work: to go, to encourage, to invite, to serve. And above all, to love. For in the end, what will shine in eternity is not how much we knew or achieved, but how faithfully we pointed others to the One who saves.


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